itc benguiat and stranger things

Kind of a retro nerd style with a hint of grunge in the lighting scheme. David Carson probably hates it but anything that inspires even mini-documentaries on typography is watershed. Michelle Dougherty / Imaginary Forces.

using visual analogies

How To Think Visually Using Visual Analogies Great ideas for motion graphics.

Show something familiar and analogize. If you know nothing else about visualization but pick the right analogy you are more than half way there. This is what a professional designer does – and there is no substitute for analogies. How do you choose the right analogy? In this grid I organized analogies from the abstract down to the more detailed. I grouped them by similarity in shape. The goal is to enable you to quickly see the possibilities and “try them on” your information. With time you’ll be able to do all of this in your head. But for now this is a shortcut.

My favorite right now, circa 2016, is the ISOTYPE — the International System Of TYpographic Picture Education — an approach to clearly visualizing social, technological, biological and historical facts in pictorial form designed for the new cross-border, multi-language world that was forming in the 30s and 40s. I incorporated a book by the language’s founder Otto Neurath into my Design Fundamentals course at the Art Institute last year, one of the few lectures that went well.

36. Isotype – shows quantities of things with the number of objects (shaped as icons) rather than by enlarging object size like in a bar chart. Isotype is a visual language invented by Otto Neurath.


Composition, photography, typography projects. Book covers, slideshow presentations, advertising and marketing, along with web banners, button art and mockups used as guides for interactive and animated projects.

Sample Projects

Book Covers & Marketing Collateral

Case study: Books covers, flyers, adverts, banners, cards
Client: Various
Description: Using the Adobe Suite to design and produce artwork for print, from 10 foot high banners to pocket-size iCards.

Digital Training

Case study: eLearning design and development
Clients: Visa, Design Media, Vitesse Learning, Curriculum Technology
Description: I’ve designed and developed digital training tools off and on since 2005, beginning with Vitesse Learning in San Francisco when we used Flash for everything. Since 2014 I’ve been using the beast known as Adobe Captivate.


Description: Capturing natural phenomena.

graphis (2013)

In 2013 I worked for Graphis Magazine, a publisher of annual compendiums of work by international design, advertising, and photography talent. I produced many new website design mockups and built some of them, including a standard issue WordPress blog. I managed a freelance Django Python developer and a few design interns and blog writers. Job also entailed proposing new functionality, tracking and interpreting Google Analytics, making eBooks, streamlining InDesign processes, space planning, curating for museum outreach, providing tools for institutional clients, prioritizing, troubleshooting, and customer support.

Graphis Blog

tivo (2011)

I worked for TiVo from 2009 to 2011 as Senior Flash Engineer, which consisted of producing and managing UI assets and serving as liaison between design and engineering. Tasks included:
• Created hundreds of wireframes and dozens of flowcharts, specs, PowerPoint docs to explain complicated functionality requests to engineers
• Liaisoned between on-site fulltime and contracted engineers and off-site, India-based consultants as well as between the User Experience Group and Engineering
• Implemented assets from Visual Designers in main 2010 Premiere product release through standard Flash swf files
• Organized hundreds of graphics and fonts using Perforce
• Edited Actionscript files to fix functionality and cosmetic bugs
• Participated in Scrum training and meetings

des architects (2008)

I worked as a Graphic Designer for DES Architects+Engineers, Redwood City, CA from 2007-2008, until the economy crashed and the work dried up.
• Produced 24″ × 36″ presentation boards for a sustainability project exhibited at Asilomar, Monterey, CA
• Produced various marketing imagery for use in brochures, ads, annual reports
• Produced videos of proposed corporate campus in San Diego
• Provided art direction, storyboards, graphic design, built 3d models, rendered 3d scenes, set up green screens, scheduled actors, direction, composited digital elements, edited video
• Produced images of exterior facades, campuses, aerial conditions, and interiors
• Websites about various projects
• Software used: 3D Studio Max, V-Ray, InDesign, Photoshop, Sorenson Squeeze, Audacity

architectural graphics (1996-2004)

Clients and employers included:

Alice Aycock, Artist. January 2002 – March 2004.
3D models, animation, graphic design in production of sculptural work for national venues. Used form•Z, Maya, Photoshop, Illustrator, After Effects.

Diller + Scofidio Architects, July – November 2001.
3D models, digital video for Eyebeam Atelier Museum design presentation. Exhibited at the Whitney Museum. Used form•Z, Photoshop, After Effects.

Open Office Architects / Diller + Scofidio Architects, Summer 2001.
3D models for Shiseido cosmetic counter designs. Used form•Z, Photoshop.

Morris Sato Studio, January – December 2000.
3D models, animation, analog video shoot for Vineyard Theater interior design and for Grey Art Gallery exhibit on designer Shiro Kuramata. Used After Effects, form-Z, Media 100.

Duany Plater-Zyberk & Company, April 2000.
3D models for town planning charrette for Liberty Harbor, NJ. Used form•Z, Photoshop.

Susana Torre / Team for Environmental Architects, April 1999 – February 2000.
Construction drawings for the Brooklyn Children’s Museum. Town planning charrette for Liberty Harbor, NJ. Used form•Z, AutoCAD, QuarkXPress.

Karen Van Lengen Architects, July 1997.
3D drawings for “The Busy Woman’s Dream Home” project. Used AutoCAD.

Marpillero Pollack Architects, May – June 1995, May – June 1997.
3D models, graphic design. Used formoZ, Photoshop, QuarkXpress.

Baratloo/Balch Architects, October – November 1996.
3D model, animation for video art project titled “C is less than P minus G times T (Queens Conjecture)” exhibited at Queens Museum of Art. Used formoZ, Alias, Media 100.

Keenen/Riley Architects, July – November 1996.
Construction drawings, photocollage and maquettes for Palm Island aviary and private residence and for Field House. Used pencils, bass wood, Photoshop.

Jody Pinto, artist. May – June 1996, October – December 1998.
3D models, animation, digital video for bridge design presentation. Used Softimage, Media 100, Premiere.

Environmental Simulation Center, May 1993 – December 1994.
3d models of New York City buildings and streets. Used AES.

Sam Anderson Architect, June – September 1995.
Construction drawings for Fogg Art Museum, Harvard University. Used trusty old pencils.

PATH Architecture, May – June 1995.
3D models of Hudson River waterfront for physical exhibit at the Storefront for Art and Architecture. Used formoZ, Photoshop.